Johnson & Johnson Innovative Medicine
(formerly Janssen Pharmaceuticals)
Project & Client Overview
Considerations & Challenges
Raising Awareness Empathetically
The task at hand was to create a short-form video to share both within the medical community and the public, but we knew that Bethany’s story didn’t simply consist of medical jargon, data, and doctor’s visits. Their journey, together as a family, wove the fabric of this story, and that always needed to be the driving force behind the video. It was a tremendously difficult task to condense such significant and sensitive subject matter into the allotted time frame, but in the end, we captured the Weathersby story and created a video that could continue educating the medical community and families affected by HDFN.
The More You Know:
HDFN is relatively uncommon in the United States due to advances in early detection and treatment, limiting it to 3 to 80 out of every 100,000 pregnancies annually.
Click HERE to learn more about Bethany’s Allo Hope Foundation to empower, educate, and support families and medical providers.
Video: An HDFN Story
The Weathersby family’s experience with Hemolytic Disease of the Fetus & Newborn
