My résumé
Professional Experience
- Ideate engaging content, write copy, proofread, and edit for website, social media, email and other digital channels
- Optimize content across landing pages, websites, paid media and implement SEO and conversion best practices
- Contribute to development of wireframes to support usability and searchability of information, including writing
metadata for search and build taxonomy
- Conceptualized, developed, and generated relevant content and strategies for J&J’s pharmaceutical and medical
development branches- DePuy Synthes: developed creative briefs, strategic positioning, and channel-focused copy for ACTIS
- Ethicon: conducted interviews and extensive research to write scripts for wound closure video series
- Janssen: worked with external production company on developing and scripting medical documentary
- Created content strategy and wrote all new copy for complete Aveeno website revamp
- Developed Lubriderm’s entire social media campaign and messaging, rewrote site landing pages, and wrote label
copy (bottles and jars) for relaunch of Lubriderm physical products - Created comprehensive editorial calendars, content style guides, and messaging frameworks for Clean & Clear
- Wrote multiple blog posts addressing oral healthcare industry and trends
- Created marketing copy for brochures, sell sheets, and emails
- Wrote product descriptions, internal communications, and web copy for landing pages and the main website
- Wrote messaging, notifications, and short medical articles for pharmaceutical client Abbvie’s Crohn’s Disease and
Ulcerative Colitis patient app portals - Rewrote all website copy for healthcare provider Guidewell Health & Guidewell Emergency Doctors
- Create digital-first creative for major Running apps initiatives, brand campaigns, and race activations
- Concept brand campaigns from scratch with fellow writers and designers
- Work cross functionally with design lead to ensure consistent tone and messaging across digital assets, such as web pages, emails, social, signage, video scripting, and more
- Collaborate with design and marketing leadership in larger brand initiatives and strategy as needed
- Worked for bi-coastal agency offices creating content, campaigns, and verbal identity/strategy across a number of
verticals and for major Fortune 500 companies in financial, legal, energy, and medical technology sectors - Wells Fargo: wrote new brochure and messaging for The Private Bank and ultra-high-net-worth clientele
- DLA Piper: created new website copy and mission statement for firm’s rebranding initiative
- Hanson Bridgett: helped develop firm’s strategic positioning concepts, rewrote website copy, and created
verbal and tonal identity playbook from scratch - Coronis: wrote internal & industry-facing communications for major company announcements
- Exelon: scripted internal videos for employee trainings; provided guide for consistency across future trainings
- Create and own content strategy across channels; publish consistent cadence of quality blog content, expanding current offering into an invaluable resource, and hitting benchmarks for acquisition and retention
- Develop editorial calendar and ensure stakeholders are informed on goals and brand alignment
- Measure content effectiveness and continuously iterate on content strategy
- Develop and execute SEO strategy and deliver weekly content for highest ranking keywords
- Revamp of biweekly newsletter, increasing open rate by 20% (average) and click-through rate by 5% (average)
- Drove vision, mission, and tone for a start-up digital media company with the largest polling platform
component and diverse media offerings across social platforms - Ideated and developed both internal and external communications, including social strategy, ensuring integrity and consistency of the brand’s voice across all content and media
- Created content, drove strategy, and grew owned audience for The Tylt’s weekly newsletter
- Increased newsletter subscribers by 100% from August 2019 to February 2020
- Nurtured and grew in-house talent; cultivated relationships with freelancers and other vendor organizations
- Oversaw Social and Production teams; responsible for driving audience growth across Facebook, Twitter,
Instagram, and YouTube, and defining audience strategy for organization - Increased social reach by 245%; grew audiences over 70% to 1.3MM across social platforms
- Launched Facebook Watch channel which grew to over 750k followers, exceeding BuzzFeed, Refinery29,
and Vox shows - Reached 65MM minutes of video views across social platforms
- Launched TyltTV on YouTube with four recurring original programs
- Created all content for major CPG brand’s 2018 online campaign initiative; achieved positive brand-building solutions to increase consumer visibility and establish client as premiere online information resource
- Developed editorial calendars to increase engagement across social media platforms (Facebook, Instagram, Twitter) and create brand awareness through strategic planning and compelling storytelling
- Created copy for marketing materials and brochure for health and wellness line that launched January 2018
Worked with Marketing and Product Development teams on brand positioning for maximum impact and ROI
- Wrote 4 to 5 SEO optimized news articles for The Bump’s website each weekend and built into in-house CMS
Cross-linked articles with Facebook feed through Social Flow, gathered statistics on post performance
- Kraft-Heinz (client)
Strategized digital and print content for MXM’s largest CPG client, Kraft, and their Food & Family quarterly magazine with a subscription base of over 1 million
Collaborated with Kraft’s food development and production teams to create content that met key Kraft KPI’s across all platforms, including web, email, mobile, social, and print
Reviewed content with print team that did well across all channels and possible ad RFP’s; solved for the distribution of Food & Family’s brand boosters and initiatives - Slimming World, UK (client)
Responsible for the creation and execution of a digital magazine focused on health, food, and lifestyle for a UK- based client launching their weight-loss program in the US
Created editorial outlines establishing vision of entire magazine, including voice and tone of publication
Wrote & assigned new content that resonated with an American audience to establish brand among US consumers
- Implemented entire workflow, production schedule, and style guide for brand new start-up magazine
- Managed day-to-day operations and deadline planning/scheduling
Worked with Editor in Chief, Senior Editor, and all staff members on deadlines and content creation - Managed contracts, invoices, budgets, and staffing responsibilities; created monthly book map
- Copy edited and top edited all sections of the magazine
- Identified, planned, and wrote content that fit publication’s categories, special features
- Recruited, assigned, and managed all freelance writers and proofreaders, including approving invoices for payment and balanced monthly editorial budget
- Triaged a critical November close, ensuring issue was delivered in time to meet its newsstand deadline
- Oversaw day-to-day operations for November close on behalf of the EIC, communicating with edit staff, art & photo departments, as well as advertising and production
- Created November & December shipping priorities; delegated page ship between copy & art departments
- Revamped and created new workflow that drastically increased efficiency for December and future closes
- Managed daily editorial process and short-term planning for print and interactive editions; updated lineups and other tracking tools to reflect progress of issues
- Managed and tracked digital production for Popular Mechanics tablet editions and apps
Enforced daily production goals for editors and designers; communicated due dates and priorities to staff - Headed weekly staff meetings of 25 and set agenda and production goals
- Collaborated with ad sales and manufacturing in mapping edit content, adjacencies, and fractionals
- Wrote content for various sections and top edited sections as needed
- Developed new content and copy for all landing pages on ICE website during major rebranding initiative
- Rewrote and edited all informational pages in printed brochure for prospective ICE students
- Wrote informational food and lifestyle content for Everyday Food magazine and blog, a Martha Stewart media property with over 1 million readers; authored AskMartha column for Martha Stewart Living, read by an additional 3.5 million people
- Created and developed online media content, spanning weekly blogs, social networking sites, embedded video and still images, photo galleries, and online recipes
- Managed copy flow and trafficked stories through proof process, working with managing editor to create type-close schedules and updating lineups
- Copy edited, top edited, and proofread galleys, applying in-house style guide to ensure edit consistency
- Spearheaded layout design and edited original content for the website of premier adventure travel and ecotourism magazine with a circulation of 600,000
- Created navigation bars, sized photos and images, and managed multimedia such as video and interviews
- Wrote book and movie reviews, sidebars, and monthly Datelines segment
- Wrote listings and reviews for Concerts & Nightlife and Above & Beyond sections in America’s pre-eminent literary and culture magazine
- Fact-checked and edited listings for Dance, Theatre, Concerts & Nightlife and Auctions sections
Education
Sarah Lawrence College (Bronxville, NY)
MFA in Creative Writing | 2005
Brown University (Providence, RI)
BA in English and History of Art and Architecture | 2001
Studied abroad in Florence, Italy; recipient of the Coluccio Salutati Essay Award
Certifications & Professional Affiliations
YouTube Certified
Google Analytics Certified
Professional affiliations
New York Women in Communications
National Association of Professional Women
International Travel Writers Alliance
American Copy Editors Association
National Association of Women Writers
Technical skills
SEO writing and digital best practices
WordPress and custom CMS
Google Analytics
Audience building through Social Media (Facebook, Instagram, Twitter, YouTube)
Social Listening Tools (CrowdTangle, BuzzSumo, Conviva, Parse.ly) and Platforms (Social Flow, AgoraPulse, TweetDeck, Sprout)
Adobe Creative Suite (InCopy, InDesign, Photoshop, Lightroom)
Microsoft Office Suite
Associated Press Stylebook & The Chicago Manuel of Style