Engaging Messaging for a Global Audience
With races, events, and community gatherings that spanned anywhere from the northeastern United States to participants in Asia and all over the world, creating inspiring, fun messaging that translated across borders was definitely a challenge! I kept to the ASICS’ core by focusing on their mantra of encouraging personal drive and resilience, even when the journey gets tough. We had record turn-out for two races for which I created marketing materials and signage, the Falmouth Road Race in Falmouth, MA, and the Ekiden Relay Race, a digital global team relay connecting runners worldwide via the Runkeeper app.