Every Mother

Every Mother is a comprehensive exercise and wellness program designed specifically for mothers, particularly those who are pregnant or postpartum. The program is delivered through a subscription-based curated app experience focused on educational and instructional exercise content, and a strong, active community of engaged users. As the Director of Content I was responsible for defining the overall content strategy—both earned and owned media—across all channels, as well as creating and publishing engaging content that aligned with benchmarks around retention and acquisition. Essentially any part of the business that content touched, I was the driving force behind it.