Marketing Much Needed Peace of Mind
With rising housing costs and inflation in general, more people have adopted the “we’ll fix it when it breaks” mentality rather than a preventive maintenance one. This has caused PSE&G’s vital WorryFree services to take a serious dip in sales, so our task was to demonstrate not only how valuable their protection plans can be, but also show new homeowners how these services can actually offer savings in the long run. I helped create content “themes” which were deployed per quarter, and through an ongoing 360 marketing campaign, we used multiple channels to raise awareness and increase sales for PSE&G’s WorryFree division.