PSE&G
Project & Client Overview
If you don’t happen to live in the northeastern US, chances are you may not have heard of Public Service Enterprise Group (PSE&G), but that doesn’t make it a local company. PSE&G is one of the largest electric and gas utility companies in the country, providing electricity and natural gas services to millions of residential, commercial, and industrial customers across New Jersey. I worked specifically on PSE&G’s WorryFree campaign – their protection plans designed to give customers peace of mind through repair or replacement coverage of home appliances and systems. This ongoing campaign included numerous types of collateral, including: email, direct mail, brochures, social media posts, web images, web banners and ads.
Considerations & Challenges
Marketing Much Needed Peace of Mind
With rising housing costs and inflation in general, more people have adopted the “we’ll fix it when it breaks” mentality rather than a preventive maintenance one. This has caused PSE&G’s vital WorryFree services to take a serious dip in sales, so our task was to demonstrate not only how valuable their protection plans can be, but also show new homeowners how these services can actually offer savings in the long run. I helped create content “themes” which were deployed per quarter, and through an ongoing 360 marketing campaign, we used multiple channels to raise awareness and increase sales for PSE&G’s WorryFree division.
