Aveeno

Project & Client Overview While the brand itself doesn’t need much of an introduction, Aveeno’s new, revamped website and brand redesign were a major undertaking, challenging the company’s established look and feel in visuals and content. As the Senior Content Strategist on the team, I was tasked with creating an overarching content strategy to serve […]

Lubriderm

Project & Client Overview Everyone knows they can rely on Lubriderm. The brand is recognized for cost-effective, reliable skincare solutions without unnecessary additives and no-frills formulations. This tried-and-true dependability also read as…boring. In a $140 billion global skincare market, buzz words and influencer trends have been dictating increasing sales. Our creative team was brought on […]

Every Mother

Project & Client Overview Every Mother is a comprehensive exercise and wellness program designed specifically for mothers, particularly those who are pregnant or postpartum. The program is delivered through a subscription-based curated app experience focused on educational and instructional exercise content, and a strong, active community of engaged users. As the Director of Content I […]

The Bump

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